Saffron — the world's most treasured spice.
Naturally grown and hand-harvested in Afghanistan and Iran, graded A+ under ISO 3632 standards — prized for its deep aroma, fire-red colour, and rich flavour.
Grown by hand, in one of the few places on earth it thrives
Saffron comes from the threads of a single flower, hand-picked one by one — which is why it's among the most limited and sought-after spices in the world. Ours is naturally grown and hand-harvested in Afghanistan and Iran, then triple-inspected so only the deepest fire-red threads make it into the jar.
What a pinch of saffron may do for you
A Powerful Antioxidant
Saffron contains an impressive variety of plant compounds that act as antioxidants — molecules that help protect your cells against free radicals and oxidative stress.
More Energy and Better Sleep
Saffron has been associated with improvements in insomnia, sleep quality, and restorative sleep. Crocin and safranal, two of its natural compounds, may support non-REM sleep duration and help reduce the time it takes to fall asleep.
Less Stress and a Brighter Mood
Saffron is nicknamed the "sunshine spice" — not just for its colour, but because it may help support a brighter, more balanced mood.
Sharper Focus and Memory
Crocetin, crocin, and safranal — three antioxidants found in saffron — may help support memory and learning ability, and research suggests they may help protect brain cells against oxidative stress.
Eye Health
Some research suggests saffron may support eyesight in adults with age-related macular degeneration (AMD), and may help protect against the free-radical damage linked to AMD.
Glowing Skin
As a natural antioxidant, saffron may help brighten the skin without harsh side effects. Studies suggest crocin may help protect skin against the effects of aging and pollutants that generate free radicals.
These points reflect general research and traditional use of saffron and are not medical claims — saffron is not intended to diagnose, treat, cure, or prevent any condition. Consult a doctor before using it for a specific health purpose, especially during pregnancy.
Nothing but the thread itself
Naturally Grown
Grown the traditional way, without shortcuts to speed up the harvest.
Hand-Harvested
Every thread is picked by hand, one flower at a time.
Triple Inspected
Checked three times to ensure only fire-red threads make it in.
ISO 3632 Graded
Tested for aroma, colour, and flavour to Grade A+ standards.
No Additives or Dyes
Pure saffron threads only — nothing added to bulk up the jar.
Sealed for Freshness
Packaged in a sterilized, food-grade glass jar.
Measured, not just claimed
Safranal
Crocin — fire red
Picrocrocin
ISO 3632, Grade A+
Ready to bring home the red gold?
Sealed in a sterilized glass jar, triple inspected for quality.
Add to CartThe people who hand-pick every thread
We don't harvest our own saffron — it's procured from a trusted partner who works directly with growers in Afghanistan and Iran to bring it to us.
Simply The Great
Simply The Great is a Pakistan-based natural foods marketplace started in 2016 by two old friends, Shehroze and Daniyal, out of a shared interest in health and wellness. What began as a small honey-sourcing project has grown into a wider marketplace for honey, saffron, ghee, oils, and other artisan foods.
Their saffron is naturally grown and hand-harvested in Afghanistan and Iran, then triple-inspected so only the deepest fire-red threads make it through — the same Grade A+, ISO 3632 saffron we bring into Pardes Foods.
Founded 2016
Started as a small honey-sourcing idea between two friends.
Hand-Harvested
Threads picked by hand from growers in Afghanistan and Iran.
Triple Inspected
Checked three times so only fire-red threads make the jar.
ISO 3632 Certified
Graded A+ for aroma, colour, and flavour.
Everything you're wondering about our saffron
If you don't see your question here, reach out and we'll help you out directly.
